Abdulla's CV
Abdulla Hasan
Marketing Specialist | Digital Operations | content creator
Profile summary
Marketing Specialist with 2 years of experience across 3 organizations, specializing in digital marketing operations and content strategy. Implemented automated tracking systems for Amazon UAE campaigns, reducing manual reporting time by 15 hours weekly while increasing click-through rates by 12%. Manages multi-channel workflows and lead generation initiatives at Mercans to align marketing efforts with global sales objectives. Possesses GCC experience and a background in cross-functional coordination, committed to data-backed campaign execution and brand visibility.
Career highlights
Campaign Performance Optimization: Implemented automated tracking systems for Amazon UAE campaigns, which reduced manual reporting time by 15 hours per week while increasing click-through rates by 12%.
Digital Marketing Operations: Executes multi-channel digital campaigns and email marketing workflows at Mercans to support global payroll service awareness and nurture leads through the sales funnel.
Content Strategy Development: Managed social media content across multiple platforms at the New Media Academy, resulting in consistent growth in follower counts and audience engagement rates.
Professional Certification: Completed the Social Media Professional Program at the New Media Academy, building technical proficiency in digital content strategy and platform distribution.
Key skills
Digital Content Strategy, Digital Platform Distribution
Social Media Marketin, Content Creation, Video Production, Communication skills, Negotiation, Problem solving, Flexibility & ability to adapt to different environment, Public Speaking, Critical thinking, Marketing, Marketing Operations, Lead Generation, Campaign Management, Brand Visibility, Cross-Functional Coordination, Promotional Event Execution, Sales Objective Alignment
Professional experience
Managed marketing operations at Mercans, overseeing regional brand visibility and lead generation campaigns. Coordinates cross-functional efforts to align digital content with global payroll and HR technology service offerings.
- Executes multi-channel digital campaigns to support global payroll service awareness.
- Optimizes website content and landing pages to increase organic traffic and user engagement.
- Develops marketing collateral and sales enablement materials for the regional sales team.
- Coordinates with external vendors to manage event logistics and trade show participation.
- Implements email marketing workflows to nurture leads through the sales funnel.
Education
Business- Marketing and Entrepreneurship
90.6%
Certifications
Languages
English · Professional Working Proficiency
Arabic · Native